I chaired a great discussion at BDP's offices on Thursday evening, on the subject 'In the image-driven world of architecture, is there still a place for the word?' The answer, to mine and most people's resounding relief was 'yes'. It came from two directions - the research that BDP had carried out among its own architects, and the experiences and research of some leading architectural publications.
Hugh Pearman, editor of the RIBA Journal, explained the work carried out prior to the recent relaunch. Most readers want a hard copy, he said, especially in an institution magazine since it is the hard proof that they are getting something for their membership fee. But in general, they like hard copy.
And while some said that there were too many words, there was also a hunger for long-form writing, particularly among younger architects. Pearman speculated that this was because they had less work and more time for reading.
Catherine Slessor, editor of The Architectural Review, which had its own major rethink a couple of years ago, stressed the importance of curation in the days when every image is instantly available on the internet. News sites such as Dezeen and World Architecture News are great ways of seeing what is going on, but then readers appreciate thoughtful writing and a magazine which chooses which elements to discuss - as well as a lovely object that they can keep.
Michael Hammond, founder of World Architecture News, stressed that he believed his service complemented and would not replace the printed titles.
BDP's research showed that while users used print magazines and online services equally, if they had to choose the most important, they mostly plumped for print. While the majority used LinkedIn professionally, only a third used Twitter, and Facebook, Pinterest and Instagram did not score significantly. The majority said that they would give between five and 15 minutes to something that really interested them.
As if on cue, at the end of the evening a young architect who had been working late at BDP joined us. She was offered a spare copy of RIBA Journal. 'Yes please,' she said eagerly, obviously off for some long-form reading.
A collaboration between the Rooflight Company and architecture industry journalist Ruth Slavid - blogging relevant industry topics.
Showing posts with label Architectural Review. Show all posts
Showing posts with label Architectural Review. Show all posts
Saturday, 19 October 2013
Tuesday, 26 June 2012
Celebrating houses from around the world
There was an extraordinarily international gathering at the Grange Hotel in the City of London yesterday, as 10 out of 12 of the winners of the Architectural Review's House awards attended the awards ceremony - quite an achievement as they came from as far afield as New Zealand, Australia, China and Borneo. It is always fascinating to see the best of house design, an area that has traditionally been a testing ground for the best of architectural talents, and for the production of new ideas.
The overall winner, John Lin from Hong Kong, was certainly in this tradition, with a prototypical rural house for China that addresses not only issues of sustainability but the changing nature of the Chinese countryside as it becomes increasingly dependent on handouts from family members emigrating to the cities. Lin is proposing a type of rural self-sufficiency which, he believes, is not isolationist but offers hope for the future. Quite a burden for one house to bear, but a well-deserved winner.
As AR editor Catherine Slessor pointed out, many of the winning houses take the form of objects in the landscape. While this allows the most creative sculptural expression, and also enables the design to frame views beautifully, it does seem as if this is the ideal condition, and in some ways the easiest, for the architects to address. But the selection does also include two houses from Japan, which, as is so often the case with great Japanese houses, create an oasis of calm and make the best of a chaotic urban environment.
We need perhaps a happy medium - great urban houses which address and enhance their environment. Too often though this is beyond the control of the humble architect of a single house. And there is certainly much to admire in the work of this prize-winning dozen - not least their determination to travel so far to pick up their awards.
The overall winner, John Lin from Hong Kong, was certainly in this tradition, with a prototypical rural house for China that addresses not only issues of sustainability but the changing nature of the Chinese countryside as it becomes increasingly dependent on handouts from family members emigrating to the cities. Lin is proposing a type of rural self-sufficiency which, he believes, is not isolationist but offers hope for the future. Quite a burden for one house to bear, but a well-deserved winner.
As AR editor Catherine Slessor pointed out, many of the winning houses take the form of objects in the landscape. While this allows the most creative sculptural expression, and also enables the design to frame views beautifully, it does seem as if this is the ideal condition, and in some ways the easiest, for the architects to address. But the selection does also include two houses from Japan, which, as is so often the case with great Japanese houses, create an oasis of calm and make the best of a chaotic urban environment.
We need perhaps a happy medium - great urban houses which address and enhance their environment. Too often though this is beyond the control of the humble architect of a single house. And there is certainly much to admire in the work of this prize-winning dozen - not least their determination to travel so far to pick up their awards.
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